When it gets to travel, countries, states, and cities are essentially products. Before searching for a hotel, flight, or car rental, one selects the destination. How can a destination be unique and attractive? In this session representatives from some of the most interesting tourist destinations in the world will offer their perspectives. We will talk about the challenges and opportunities that travel tech brings marketing destinations.
Moderator: Rom Hendler, CEO, Innovel
lanit Melchior - Tourism Director, The Jerusalem Development Authority
Sharon Landes Fischer - Head of Strategy -Tel Aviv Global & Tourism
Jason Lusk - Director, Mekong Innovative Startups in Tourism (MIST)
Jose Maria Blasco Ruiz- Counsellor Economy and Commerce, Spanish Embassy, Tel Aviv
Yaniv Didi - Vice President, City Sightseeing, New york